Welcome to the Sunshine State

Boat shoes and golf cleats, loafers and dress shoes – North Pinellas County lifestyle combines career opportunities with beaches and sun. “Florida Trend” recently ranked Pinellas County the #1 large metropolitan county in Florida to live based on traffic congestion, availability of healthcare, crime rates, housing costs and high school graduation rates. “Entrepreneur” magazine listed Pinellas County among the top 40 large counties considered to be the best fit for small businesses, according to a survey by Dunn & Bradstreet and “Entrepreneur” magazine.

Business + Leisure

Located in Pinellas County, Clearwater is home to the Best Beach in America where residents are comfortable in business suits or flip-flops. More than 85 million visitors come to Pinellas County each year while the permanent population of the county is almost one million residents strong.

Chartered as a municipality in 1915, Clearwater provides a long history of beauty. When Spanish explorers arrived in 1528, they learned that the inhabiting Indians called the area “Pocotopaug,” meaning “clear water.”

Diversity is the key to Clearwater’s business community – tourism, manufacturing, healthcare services and trade all contribute to the economy. A strong school system and higher education opportunities provide a well-paid, educated work force to serve area businesses.

By taking full advantage of the area’s many strengths and resources, residents and visitors will find North Pinellas County a better place to live, work and play.

Why the Appeal

There are good reasons why people head to Clearwater… today, fun ‘n sun lovers still come from around the world, and although Clearwater is a great spot to get away, it’s an even better place to live. Our community is friendly and socially responsive, and our city government is economically active and environmentally conscious. Clearwater provides citizens with the programs and resources they need, and the amenities they desire.

From a tropical paradise to a thriving business community – there are great reasons why people flock to this progressive community on Florida’s West Coast. Priding itself on its neighborhood services, friendly government, parks and recreation programs and businesses, Clearwater has something for everyone.

In the past 10 years, Pinellas County has grown by almost 100,000, for a total population of more than 938,000. Clearwater grew on a slower pace but increased to 110,000  full-time residents. With sunny skies, beautiful beaches, no state income tax and a cost of living that ranks below the national average, Florida remains a top destination for those looking to make a change in their life.

Tourism – An Economic Engine

Tourism is the #1 industry in the state of Florida, and in the Tampa Bay area and Clearwater is no exception to this rule. Many people move to Florida after visiting one of the beautiful beaches or having a day of fun at one of the many theme parks. Having no state income tax definitely doesn’t hurt. Through the additional monies spent via sales tax by our tourists each year, Florida’s legislature keeps the taxes low for residents.

The Clearwater area is responsible for over one-third of the county’s tourist tax collection and the impact of tourism (direct and indirect) on Clearwater’s economy is billions of dollars annually. Easily the area’s number one employer, more than 15% of the total population is directly employed in Clearwater’s tourism industry. For every percentage point increase in the number of visitors coming to the state, more than 7,000 new jobs are created.

Clearwater Population

Average Age: 41.8
Median Household Income: $36,494
Average Home Cost: $182,500
Average State-Related Taxes Paid: $1,574
Scroll to Top